Though rare, a number of factors can interfere with a user receiving credit for a purchase. The following are some of the use cases that result in missed earnings (this list is not comprehensive).
- User has a privacy/ad blocking extension or browser that deliberately strips tracking parameters from URLs and/or cookies, making the purchase unattributable.
- User purchased an item from an excluded category for that Merchant. Categories and specific SKUs that are exempt from earning are described by merchants and can change over time. Exclusions for each merchant can be viewed in the Wildfire Partner Admin Tools, are published automatically in our turnkey browser extensions, and are available to our partners via our platform tools (data feeds, APIs, SDKs, etc.).
- Another affiliate received credit for the purchase. If in the course of shopping, the user clicked on a link that re-affiliated their session (most commonly, users read reviews that have affiliate links in them, or they go looking for coupon codes that also re-affiliate the sale), then that party would earn the affiliate revenue, instead of Wildfire. Less commonly, but related to this, some merchants have a "first click" policy, rather than the more common "last click" policy for affiliation. So if a user clicked an affiliate link while shopping for something, then afterwards tried to re-affiliate using a Wildfire solution (e.g., clicking an "Activate Cashback" button in a browser extension), the original affiliate would still receive credit for the sale because they were the "first click."
- User thinks that they participated in a program (i.e. clicked a "Activate Cashback" button) but did not actually participate/click the button.
- User completed a purchase after a referral period passed. For example, some merchants restrict earning to making a purchase within 24 hours of clicking through a referral link. If a user clicked Activate Cashback but didn't purchase anything for 24 hours, then went back to the website on their own (i.e. entered the URL into the address bar) and made a purchase, then this doesn't count as a referral and no commission is earned.
- Merchant has an error in their tracking or reporting such that the merchant never reported to Wildfire that a purchase was attributed to the user.